Basically, in this three-part article by Alfonso Romero, author of Apache Roller 4.0 – Beginner's Guide, we shall: * Learn to manage group blogs * Use aggregators and blog search engines such as Technorati to expand your Roller blog's audience * Configure Google webmaster tools for your Roller weblog * Use podcasts in your weblog entries to attract visitors that use podcatcher software such as iTunes * Use Google docs as a weblog client to publish entries in your Roller weblog * Use Planet Roller to aggregate external blogs along with your Roller blogs